Fitbit approached Mighty Play to test out the concept of expanding market share into kids devices. Mighty Play recruited both kids and parents in a multi-week study to understand the need, desirability and product/lifestyle fit.
Activity Trackers for Health
Mighty Play collaborated with the Fitbit team to develop family centered devices and gamification concepts. Mighty Play created visuals and concept descriptions for the research. Our researchers recruited and screened candidates, wrote moderator guides, conducted the research and provided the final report.