Akili – Digital Medicine Through Gaming

Project

At Mighty Play we saw an opportunity to quickly answer the questions that the Akili management team were struggling with. The Mighty Play team quickly developed a moderator guide, screened and recruited hundreds of potential candidates. We then structures over 10 days of one on one moderated focus groups with live streaming to the Akili team. 

Process

Using our recruiting and screening techniques we successfully recruited multiple candidates that were diagnosed with ADHD. Our highly experienced researchers met with the Akili team to assess the needs of the research and then built moderator guides for qualitative research and online surveys for quantitative research. The result of the testing gave Akili strong indicator on which way to take the production. 

Data Analysis

Using our online database we ran quantitative reports for Akili. The reports were presented to the management team to further support the qualitative findings.