Consumer Research Drives Product Success
Staying close to the consumer has been a big part of our winning digital product development process. We’ve conducted thousands of interviews, observed prototype and product usability on every product we’ve worked on and conducted online and in home studies. We work across the country in-person with local teams, or remotely via live feeds. Contact Us to learn how we can help you with your research needs.
A Unique Methodology With A Big Impact
Mighty Play employs best practices for each and every research project. This includes recruiting, creating testing guides, and understanding testing protocols. With our dual expertise in product development and consumer insights, we not only manage all aspects of any research effort, but we have the unique ability to ask spontaneous questions, during sessions, that elicit actionable responses and feedback from the consumer. All businesses are constrained by technology, timelines and budgets. With actionable feedback, our clients can make the right product development or strategic decisions in real time, allowing them to not only save on expenses but to build a better product or service that reaches more customers.
We offer the following Research Services: